So if you want your brand to appear stylish and graceful (e.g. The fonts you pick for your logo and identity design influence the way your brand is perceived.įonts are one of the most important elements of visual language (besides color and shape) that designers use to express the company’s brand personality. Professional designers usually use serif fonts when they want to convey attributes like: trustworthy, elegant, classic, sophisticated, and perhaps a bit old-school.
